Adamed Laboratorios, a leading Spanish pharmaceutical company specialising in the development and distribution of prescription drugs, will modernise its commercial operations and deepen customer relationships with Salesforce’s Agentforce Life Sciences for Customer Engagement. Adamed will unify critical commercial processes, support sophisticated customer engagement across multiple channels, and achieve a comprehensive, 360-degree view of its customers.

As part of the company's development strategy, Adamed Laboratories decided to undertake the project with partners of the highest guarantee.

The implementation will be led by Izertis, Salesforce’s trusted partner, bringing its expertise in Life Sciences digital transformation to ensure successful deployment and adoption.

The Salesforce platform was specifically chosen for its unique ability to deliver:

• Unified Customer Views: Adamed will create a complete, holistic picture of every professional, hospital, and pharmacy account using Data 360 and MuleSoft,consolidating all interactions – including visits, events, and orders – and ensuring trusted customer data via connections to systems such as IQVIA OneKey.
• Enhanced Field Enablement: Adamed will enhance crucial field activities, including compliant call reporting, cycle planning, and multimedia content presentation, enabled by Agentforce to deliver next best actions and automated insights, helping improve productivity.
• Omnichannel Compliance: Adamed will streamline order and events management with approval flows and compliant marketing campaigns across channels like email and SMS by using Tableau to provide deep, real-time insights.
• Offline Mobile Functionality: Adamed will optimise its account and visit management processes and allowing commercial teams to deliver targeted, high-value engagements with healthcare professionals (HCPs) and partners using robust desktop and tablet capabilities for on-the-go productivity for field and account teams.