Pharma
Digital engineering for the Pharma sector
In an environment marked by accelerating innovation, regulatory demands and marketing pressure, the pharmaceutical sector needs strategic partners capable of accompanying every step of its digital transformation. At Izertis, we combine deep knowledge of the pharma industry with cutting-edge technology to drive real results.
Our services
At Izertis, we provide the pharmaceutical sector with a complete set of services designed to strengthen the relationship with healthcare professionals, optimise the effectiveness of the sales force and increase operational excellence in marketing, medical and market access.
We combine industry expertise, technological proficiency and regulatory rigor, offering solutions ranging from verticalised CRM implementation to promotional content management, omnichannel automation, advanced analytics and the integration of data models and AI.
Our approach is results-oriented: improving business productivity, ensuring message consistency, ensuring compliance, and enabling faster, more accurate, and data-driven decision-making.
CRM post-rollout services
We do not stop at go-live
Continuous CRM improvement through functional and adoption review
Evolutionaries aligned with new commercial strategies, therapeutic lines or hybrid models
Support for business and IT to maintain CRM as a key tool, not just as a repository
Digital Asset Management (DAM)
Optimising the lifecycle of promotional and scientific content
Centralised, secure and accessible repositories for the entire team (marketing, medical, sales)
Approved materials management, version control and traceability of use
Integration with CRM, CLM, and marketing platforms to ensure consistency and compliance
Omnichannel Merchandising & Marketing
Specialised CRM for pharma sales forces (Veeva / Salesforce / IQVIA)
Orchestration of multichannel campaigns and journeys with an HCP-centric approach
Self-service platforms, portals, and interactive content for HCPs and KOLs
BI & Analytics for sales force and marketing
We put data at the service of the commercial strategy
Dashboards for sales, management, and marketing teams
KPIs of visit effectiveness, coverage, frequency, performance by territory / line / channel
Analysis of campaign impact, promotional returns and resource optimisation
Regulatory compliance & quality
Data governance and digital audits
Support for 21 CFR Part 11, GxP, GDPR, ISO, and pharma promotion codes compliance
Advanced security in cloud and on-premise environments, identity and access management
Data, AI and clinical & commercial analytics
Data Lake / Lakehouse / Data Fabric architectures adapted to pharma
Advanced analytics for demand forecasting, adherence, prescription, commercial performance
AI models for clinical decision support, business and market access
Sector specialisation: experience in laboratories, biotechnology, medical devices and digital health.
End-to-end transformation: from R+D and manufacturing to marketing, patient experience, and market.
High-impact digital solutions: data platforms, AI, automation, compliance, cloud.
Agility and regulatory compliance: we accelerate cycles without compromising quality, safety or traceability.
Trusted technology partner: aligned with Microsoft, AWS, Google, etc., and with end-to-end capabilities.
Technology & partnerships
We combine our specialisation in pharma with a leading technological ecosystem
Cloud & Data: Microsoft Azure, AWS, Google Cloud
Pharma CRM & Engagement: Veeva, IQVIA, Salesforce, other referral platforms
Analytics & BI: Power BI, Tableau, advanced reporting and data visualisation solutions
Automation & AI: Generative AI platforms, RPA, data orchestration, and MLOps
Benefits for your organisation
Greater commercial and medical-scientific effectiveness thanks to CRM and BI designed for pharma.
Accelerated innovation in R+D, operations and go-to-market.
Operational efficiency in plant, supply chain, and field teams.
Decisions based on data in near real-time.
Security and compliance built into every layer of the digital ecosystem.
Better experience for HCPs, patients, and internal teams.
Do you need more information?