Retail & Luxury

Operational excellence and customer experience to transform brands and distributors

The retail and luxury sector is evolving in an environment marked by more demanding consumers, complex omnichannel models, pressure on margins and a growing demand for personalisation, sustainability and traceability throughout the value chain.

Izertis accompanies brands and distributors in the end-to-end transformation of their business, connecting customer experience, data and operation to reinvent the relationship with the consumer, optimise the supply chain and operate with excellence in an increasingly competitive market.

Innovation that is felt and lived

Personalised Phygital experience

Integrating physical and digital stores, with recommendations, voice and image purchases and omnichannel conversational agents. 

Social CRM and Big Data

To segment customers and execute intelligent marketing, with dynamic pricing and automated promotion. 

Digital twins and predictive AI

Demand, process and supply chain optimisation for operational excellence 5.0. 

Sustainability and traceability

Complete product lifecycle tracking, use of smart labels and blockchain for certification. 

Management excellence

Data-driven governance, hyperautomation, and integrated finance for growth and expansion. 

Customer-centric Model

Technologies allow the offer and customer service to be personalised, improving their experience, satisfaction, and loyalty to the brand 

In Luxury Retail: Technologies for an exclusive service

En Retail de Lujo: Tecnologías para un servicio exclusivo 

Technology solutions that enable memorable and personalised experiences in physical and digital stores

Luxury omnichannel that connects personal treatment with the latest digital and virtual trends

Tools for designing unique customer experiences, with exclusive bookings, VIP attention and added services

Certificates of authenticity and digital product passport for trust and transparency

Platforms to connect clients with real-time experts and exclusive events


User experience

Experiencia de usuario

Omnichannel: Phygital Experience

Personalised shopping experience: Product recommendations and offers - personalised

Automatic checkout systems / Cashierless stores

Voice and Image Buying / Conversational agents for Sales and After-Sales to improve customer service and build loyalty


Marketing Mix Strategy

Estrategia de Marketing Mix

Social CRM, Behavioural and sentiment analysis in eCommerce store and Networks. BigData for real-time fact-based decision-making

Customer segmentation 

Agile pricing automation - Dynamic price adjustment and automatic promotions

Product and brand positioning

Digital twin of customers (DToC) and Stores

Certificate of Authenticity, Digital product passport


Retail 5.0

The integration of technologies is essential to achieve an agile, transparent supply chain capable of adapting to the strategy and to the changes and needs of the market. 

Digital twins of Stores and demand

Gemelos digitales de Tiendas y demanda

Predictive analytics based on AI and Big Data to improve demand planning


User experience

Experiencia de usuario

Digital twin of Processes, based on IoT and artificial vision for real-time monitoring

Supplier and Supply Chain Management Automation: connected for logistics optimisation and global traceability

Sustainability / Product lifecycle tracking


Warehouse Management (WMS)

Gestión de Almacén (SGA)

Warehouse optimisation and delivery logistics

Smart Tags and Machine Vision for real-time analysis of shelf monitoring and automation of out-of-stock replenishment, orders, and inventory


Technologies that drive our value

We group into powerful platforms to respond to all the challenges of modern Retail & Luxury

Tecnologías que impulsan nuestro valor

Advanced Analytics and Business Intelligence: Microsoft Power BI, Tableau, Google Analytics, Qlik Sense

AI and Big Data: Machine Learning, Deep Learning, Artificial Vision, Vertex AI, Gemini, LangChain 

Platforms & Commerce: Liferay Commerce, PrestaShop, Drupal Commerce, Magento, Shopify 

Marketing & CRM: Salesforce Social CRM, Marketing Automation, CDP (Customer Data Platforms) 

Customer service: Conversational Agents, BOTPRESS Chatbots, RASA 

Digitalisation and traceability: Blockchain, Digital Product Passport, Digital Identity, Verifiable Credentials 

IoT and monitoring: Digital twins, Smart RFID/NFC tags, Smart shelves, Augmented Reality

Automation and collaboration: RPA, PowerApps, Jira, SharePoint, Google Workspace 

Integrated Finance: Toqio Solution, Kloutit Chargeback Defense, Meta4, OKticket


How we do it

We adopt a customer-centric model, where the customer is the axis: personalisation, omnichannel, "phygital", intelligent recommendations, automated and conversational service. 

We drive operational excellence ("Retail 5.0"): digital twins, supply chain and warehouse automation, smart logistics, global traceability. 

We support data-driven management and organisational transformation: data governance, data-driven decision-making, hyperautomation of processes, finance integration, talent management.

We use a broad and modern technology ecosystem, adapted to the retail/luxury sector, which allows you to innovate quickly, scale and maintain control. 

Why Izertis

Extensive experience in the implementation of sectoral technological solutions for Retail & Luxury that provide measurable results.

End-to-end capability, from strategy and roadmap to managed operations and continuous support.

Constant innovation with emerging technologies that ensure competitive leadership.

Customer-centric approach, co-creating memorable experiences with UX/UI design and data-driven marketing.