Publications

Hybrid marketing: how AI redefines the brand-user connection

Hybrid marketing: how AI redefines the brand-user connection

Hybrid marketing emerges as a response to a new scenario in which AI acts as an active intermediary between brands and users in the decision‑making process.

Liseth Martínez Liseth Martínez| 11 of February of 2026
Data and culture: reduce inattention and maximise the value of talent with SAP

Data and culture: reduce inattention and maximise the value of talent with SAP

In a rapidly changing information environment, many organisations fail to turn data into value due to a double lack of attention that hinders execution.

Rui Duarte Rui Duarte| 9 of February of 2026
WE BUILD: digital wallets for the European identity of the future

WE BUILD: digital wallets for the European identity of the future

WE BUILD is a European project that aims to advance towards a full digital identity for European companies and citizens.

David Santos David Santos| 5 of February of 2026
Izertis completes a €54.1 million share placement with the entry of leading institutional investors

Izertis completes a €54.1 million share placement with the entry of leading institutional investors

Izertis boosts its growth with a record €54.1 million placement backed by major international institutional investors and demand 2.3 times the offered amount.

29 of January of 2026
Marketing in the age of AI: a new responsibility

Marketing in the age of AI: a new responsibility

With the emergence of AI, consultancy is being forced to rethink how it supports organisations in the marketing and communication sectors.

Luisa Cáceres Luisa Cáceres| 26 of January of 2026
Decision Intelligence: the new engine of competitiveness

Decision Intelligence: the new engine of competitiveness

In 2026, Decision Intelligence will be a key pillar in addressing growing organisational complexity and a critical factor for competitiveness.

Rui Duarte Rui Duarte| 22 of January of 2026
UTERIAM: AI and bio-manufacturing to advance health

UTERIAM: AI and bio-manufacturing to advance health

UTERIAM combines AI, 3D bioprinting and advanced bioinks to create uterine tissue cultures that accurately replicate the human physiological environment.

20 of January of 2026
Izertis reaffirms its leadership in security by renewing the Cybersecurity Made in Europe seal

Izertis reaffirms its leadership in security by renewing the Cybersecurity Made in Europe seal

Izertis successfully renews its quality seal 'Cybersecurity Made in Europe' awarded by the European Cyber Security Organisation (ECSO).

19 of January of 2026
Izertis leads Adamed’s digital transformation with Salesforce Agentforce Life Sciences

Izertis leads Adamed’s digital transformation with Salesforce Agentforce Life Sciences

Adamed Laboratories will modernise its commercial operations through Salesforce’s Agentforce Life Sciences for Customer Engagement, in a project implemented by Izertis, a trusted partner specialised in the digital transformation of the Life Sciences sector.

15 of January of 2026