Cookies policy

Cookies are small files that webpages store in the user’s browser. They are necessary to provide uncountable advantages while browsing a web through interactive services. These files allow the storage in the user’s device of data quantities that range from a few kilobytes to several Megabytes.

The following information of the possible types of cookies will help you understand and value better our cookies policy:

  1. Session cookies: these are temporary cookies that stay in your equipment until you leave the webpage you are using, so that it is not registered in the user’s disk. The information obtained through these cookies serves to make the operative management possible with each of the users that is accessing the webpage simultaneously.

  2. Persistent cookies: these are cookies that are kept in the cookies space of your disk once you have left the webpage, and they will be used by such a webpage the next time you return to it, with the purpose of remembering the information that facilitates the web browsing (example: accessing the service directly without logging in) or providing a commercial service (example: offering those products or services related to previous visits).

Cookies interchanged when browsing a Website can be:

  1. First-party cookies: these are generated directly by the Webpage that is being visited.

  2. Third-party cookies: these are received when browsing that webpage, but which have been generated by a third-party service that is hosted there. An example can be the cookie used by an advertisement or a banner that is located on the webpage we are visiting. Another example can be the cookie used by a counter of visitors contracted by the webpage we are visiting.

Cookies can be used with different purposes:

  1. Technical purposes: They allow the user to browse a webpage, platform or application and the use of the existing different options or services, for example, controlling the data traffic and communication, identifying the session, accessing restricted parts, remembering the elements of an order, doing the purchasing process, performing an event registration or participation request, using elements of security during the web browsing, storing contents for the distribution of videos or sound or sharing contents through social networks.

  2. Customization purposes: They allow the user to access the service with some general characteristics that are predefined according to a group of criteria in the user’s device, for example, language, type of browser, regional configuration, etc.

  3. Analysis or performance: They allow their person responsible to track and analyze the behavior of the users of the related websites. The information collected through this type of cookies is used to measure the activity of these websites, application or platform and to elaborate user browsing profiles of such sites, applications and platforms, with the objective to introduce improvements in the analytic function of the data of use that the users do with the service.

  4. Advertisement: They allow the management of ad spaces that the editor includes on a website, application or platform in the most efficient way, from where it provides the requested service according to characteristics such as the edited contentor the frequency in which these ads are shown.

  5. Behavioral advertisement: They allow the management of ad spaces that the editor includes on a website, application or platform in the most efficient way, from where it provides the requested service. These cookies store information about the behavior of users obtained through the progressive observation of their browsing habits, which allows the development of a specific profile to show ads.

The cookies we use on first-party cookies for the following uses:

  1. Essentials

  2. Customization

  3. Analysis or performance

Google Analytics

  • _gid y _ga: It is used to distinguish users.
  • _gat_gtag_UA_8393510_11: It is used to limit the percentage of requests.

  • PRIVACY_READ20126: It indicates if the user accepted the privacy policy contained in our website to us.

  • COOKIE_SUPPORT:It is used to check whether the browser supports the use of cookies, which determines if another information of our content management system can be enabled in other cookies.

  • GUEST_LANGUAGE_ID: It stores the language used on the user’s browser through the webpage.

  • JSESSIONID and INGRESSCOOKIE: It contains the session data that distinguishes one visitor from another. If you deactivate this cookie, our website cannot work properly.

  • LFR_SESSION_STATE_20103: Internal use of the application server. If you disable this cookie our website may not work properly.

IZERTIS on Facebook

  • datr: Facebook before the problems of identifying fraudulent users. They use a security system called Delta that checks whether a user’s account is being used illegally by a third-party.

  • reg_fb_gate Contains the first page of Facebook the browser visited.

  • reg_fb_ref: It contains the last page of Facebook that was visited.

IZERTIS on Twitter

  • guest_id: Of a user’s account or guest account of Twitter. They expire between one and two weeks.

  • __utma, __utmb, __utmc, __utmz utmz: They belong to the service of web analytics of Google analytics to monitor howthe users interact with our system.

  • original_referer: They are used to know what ads are more important and interesting for a user. They also count the number of times a user sees and ad. Generally, they are distributed around the ad networks with the consent of the original website. They provideinformation about the websites they visited by sharing information with ad organizations.

  • _twitter_sess: It stores Twitter session data.

IZERTIS on LinkedIn

LinkedIn uses two types of cookies: permanent and session cookies. A permanent cookie is stored when you access your LinkedIn account. The next time you visit the LinkedInwebsite with the same device, the permanent cookie will identify you as a user, so you won’t have to login again to use our services. A session cookie is used to identify a specific visit to the LinkedIn website. Session cookies expire soon or when you close your web browser. They can be used in other technologies like Adobe Flash to store the functional equivalent of a cookie in your computer.

  • lidc: Permanent cookie used for routing. The final use is that of analytics and advertising on your website.
  • lang: Session cookie used to identify the language. The final use is the management of the content languages.
  • bscookie and bcookie: Permanent cookie used for the identification of the browser. The final use is that of analytics and advertising on your website.
  • UserMatchHistory and BizoID: Cookie used for LinkedIn ad analysis.

IZERTIS on Foursquare

Foursquare uses cookies and similar technologies with several purposes, among them:

  • Authentication: Foursquare uses cookies, local storage and similar technologies to recognize you if you log into Foursquare, so that we can show you the right information, understand how you use the Service and customize your experience.

  • Security: Foursquare uses cookies, local storage and similar technologies to support or activate the security functions we have implemented, and to help us detect harmful activities and violations of our Terms of service.

  • Preferences: characteristics and services - Foursquare uses cookies, local storage and similar technologies to know your preferred language, what your communication preferences are and to help you fill in the forms on Foursquare.

  • Ads: We can work with advertisers or other partners and providers of ad services like Turn to promote ads or services in computers, phones or other devices, which can be used as a cookie, pixel or other similar technology places by Foursquare or a third-party (but we will not share any other information that identifies you with an advertiser). Placing these cookies, pixels or other technologies in your device can allow you to be identified through multiple websites and you must consult the privacy policy of our advertisers, partners and providers of services of ads to understand how they collect and use your data.

  • Performance: statistical analysis and research - Sometimes we use other services providers that help us provide certain products and services and which provide us information about the use of the Service improve it and make it attractive for the most quantity of users. For example, Foursquare uses providers of third-party statistical analysis like Google Analytics and Chartbeat to understand better who is using the service and how. Within the framework of the supply of these services, these providers can collect and store anonymous information, such us time of visit, pages visited, permanence time on each page of the website, IP address and type of operative system used. Please, read the privacy policy to ensure that you feel comfortable with the way in which cookies are used.

IZERTIS en Google+

  • NID: A single identifier used by Google applications to store user preferences on

  • OTZ: Used for web analytics of google and the G+ button

  • test_cookie: Double Click Service in charge of managing the third-party cookies. Third-party cookies are used to provide users with relevant products that may be of their interest.

  • PREF: It helps to customize the ads that are shown on Google services like the search, especially when you have not logged into your Google account.

Elimination of cookies

If you want to eliminate the registered cookies by Izertis from your browser, here you have the instructions to do it according to the different existing browsers:

  • Internet Explorer
  • Google Chrome
  • Firefox
  • Safari
  • Others: Generally, to eliminate cookies from your browser, you have to go to the Preferences or Settings menu of the web browser and look for the Privacy section. There you will find options to manage your cookies and other storage data by the websites you visit, as well as set the configuration for your web browser when treating cookies.