The new paradigm of technology consulting: how AI agents are changing the rules of the game
Artificial intelligence is no longer a promise for the future. It is a reality that is transforming, at great speed, both the work of our clients and that of the technology consultancies themselves.
At Izertis we are experiencing this first hand. AI agents are not just virtual assistants or automation tools. They are systems capable of thinking, planning and executing complex tasks on their own. This changes everything and forces us to rethink the value and impact of our services.
66% of clients will stop working with consulting firms that do not integrate AI
According to the IBM report Consulting reimagined, powered by AI, 66% of clients will stop working with consulting firms that do not integrate AI into their services. It is neither a fad nor a long-term competitive advantage.
It is a question of survival. Companies that base their activity on repetitive tasks and undifferentiated services run the risk of being left out of the market.
On the other hand, those that provide real value, as is the case of Izertis, have the opportunity to evolve in a metamorphosis towards a model where our services are redefined and technology enhances the best of people.
What is augmented consultancy?
We call augmented consultancy this new approach in which human teams work hand in hand with AI agents. It is not about replacing people, but about combining the best of both worlds. AI can analyse data, generate hypotheses, write documents or detect patterns, but it still lacks intuition, empathy and strategic vision. That is where human courage comes in.
In this model, consultants become true conductors of the orchestra. They design collaborative ecosystems between humans and machines, and focus on what really matters: understanding the customer, defining strategies, driving change and generating innovation.
In short, the future of consultancy belongs to those companies that understand that human and artificial intelligence are complementary, not substitutes, and that we build business models based precisely on this complementarity.
How Izertis is dealing with this situation
At Izertis we have been working for months to integrate this vision into our day-to-day work. We have developed hybrid methodologies, trained our teams and created an internal AI governance framework. We have also established strategic partnerships with platforms such as Microsoft, OpenAI or Anthropic, which has allowed us to improve productivity by more than 25% in some processes.
AI enables consultants to focus on what truly adds value
Thanks to AI agents, we accelerate tasks such as market research, data analysis, documentation and KPI tracking.
This frees up time for our consultants to focus on defining strategy, i.e. on what really delivers value: customer relationships, customising solutions, organisational transformation and generating new ideas.
In addition, we are developing our own agents to facilitate key processes in all areas of operations. And we do so with an ethical and responsible vision. In fact, we are the first Spanish technology consultancy to obtain ISO 42001 certification on AI management systems, in anticipation of the entry into force of the European AI Act, which will undoubtedly generate a significant demand for services associated with the ethical governance of artificial intelligence.
Technology with a human soul
Paradoxically, the more sophisticated the technology becomes, the more critical the human factor becomes. AI agents can do many things, they can process information and generate solutions, but they cannot replace the expertise, empathy and strategic vision that we define as experienced consultants.
The future of consulting will be to integrate AI naturally
Therefore, we believe that the future of consultancy lies in those who know how to integrate AI in a natural way, without losing human contact, thus turning companies into architects of productivity, transforming the implementation of AI into savings, efficiency and new forms of value creation.
Our clients value us not for the hours we spend on a report, but for the speed and accuracy with which we solve their challenges. And there, the human-agent hybrid model allows us to offer a more agile, more economically competitive and more personalised service.
At Izertis we are building a high-value augmented consultancy. A consultancy that combines artificial intelligence with human intelligence to create more effective, more innovative and closer solutions.