GENSEO - Izertis

GENSEO

search engine positioning for rural tourism

Search engines use algorithms to determine which web pages appear first in search results, and SEO (Search Engine Optimisation) is the way to ensure that those algorithms consider a website relevant and useful for users. To achieve strong search engine positioning, generating high-quality, relevant content is essential. However, producing this type of digital content requires significant resources, which may be beyond the reach of small businesses, for whom good search engine positioning is crucial for survival—such as those in the rural tourism sector.

Challenges

Lack of personalisation and brand alignment: existing tools generate overly generic content, with limited ability to adapt to each company’s tone, style, specific needs, and target audience.

Limited quality, depth, and performance: content may lack quality, depth, and SEO optimisation, reducing its impact and effectiveness compared to the work of an experienced human copywriter.

Technological and functional limitations: existing tools lack advanced capabilities (machine learning, continuous improvement), multimedia support (images), and face ecosystem constraints (lower availability or functionality of LLMs in Spanish).

Solution

Development of a tool for the automated generation of high-quality, relevant content in Spanish (text and images), optimised for SEO, focused on small businesses in the rural tourism sector to enhance their visibility and contribute to the development of Asturias as a sustainable and smart tourist destination.