For companies in the rural tourism sector, generating high-quality and relevant digital content is essential to achieve good search engine positioning and thus gain visibility among potential customers, which is key to their survival. However, this content generation requires a significant investment of resources, which is usually beyond the reach of small companies.

Therefore, the development of an automatic content generation tool based on artificial intelligence, such as the one proposed in the GENSEO project “Development of an innovative content generation tool for SEO positioning based on artificial intelligence”, may be an effective solution. Such a tool could generate high-quality content based on user guidelines, with much less time and effort than current methods. This tool could also adapt to the changing needs of the company, learning and improving over time.

This technology will not only make content generation more efficient and affordable for small businesses, but it will also help level the digital playing field. With access to high-quality content generation tools, small businesses will have a better chance of competing with larger and more established companies, which could change the way these companies create and distribute content online.

This project has been co-funded by the Government of the Principality of Asturias through the 2023 call for R&D projects from SEKUENS and by the European Union through ERDF (file no. IDE/2023/000379).