The way we access information is changing. Today, it is not enough for your company to be visible on Google. Generative artificial intelligence engines, such as ChatGPT, Gemini or Copilot, are redefining the way customers and decision-makers get answers.

The question is simple: if your company were searched in an AI engine, would it appear in the answer?

From SEO to GEO: the natural evolution

Search Engine Optimisation (SEO) is still important, but it is no longer enough. The focus is no longer just on appearing in search results on traditional search engines, the challenge is to appear, in natural language, on generative AI engines.

Generative Engine Optimisation (GEO) arises exactly for that: to optimise content so that AI engines recognise its relevance and transmit it in responses to users.

The value for the business

GEO is not just a digital technique; it is a corporate strategy. Companies that apply GEO can:

• Ensure that their know-how and services appear in a relevant way in the AI's responses.
• Strengthen credibility and trust with customers and partners.
• Transform common market questions (e.g., regulatory reporting, hospital management, or agile manufacturing) into opportunities for visibility and authority.

GEO and the Microsoft ecosystem

Microsoft Copilot is already present in the daily lives of many organisations, integrated into Word, Excel, Teams and other applications. But without GEO-optimised content and consistent data management across platforms like Power BI, the answers may not reflect all of your company's knowledge.

By applying GEO, you can ensure that internal and external content provides reliable and strategic answers, and turn AI into an extension of your team, with informed and consistent decisions.

How to prepare your company for GEO

To make the most of this new reality:

• Structure content in question-answer (FAQ) format for easy indexing.
• Use clear and consistent language, with precise terminology.
• Engage in-house experts to bolster credibility.
• Integrate GEO into your AI and data management strategy.

GEO is the next frontier of digital visibility

Companies that apply this approach ensure that their knowledge and value are recognised in both traditional search engines and new AI-generated responses.

Our Microsoft & Data supports organisations that rely on Excel and Power BI by optimising reports, reducing redundancies, and ensuring reliable and scalable analytics. This is the starting point for ensuring structured content and consistent data, prepared to gain relevance in AI engines.

Talk to us and find out how to turn this opportunity into value for your business.