The 6 main advantages of using Salesforce
Although there are many reputable CRM software providers, there are always those that top the list and stand out for offering exceptional solutions and products. One example of this is Salesforce, which with more than 20 years in this market, has managed to lead this list with a market share that exceeds 20 percent. To this is added that on average it helps customers who have implemented it to improve their sales revenue by 37%, customer satisfaction by 45% and marketing ROI around 43%.
Customer orientation and the organization of a company focused on the figure of its customers are aspects that define the nature and reputation of an organization, so creating an ecosystem around these factors is essential. An ecosystem is a source where all customer information converges, where by linking different departments such as customer service, marketing, sales management and accounting, an integral understanding and vision of the customer is achieved.
In this sense, Salesforce, the number 1 cloud-based platform in the world, offers multiple options to companies, providing them with an easy-to-use platform to find and qualify potential customers, and grow their businesses. In addition, the Salesforce suite is based on a CRM framework that connects sales, marketing, technical support and other business processes within the same platform.
Next, we define the 6 main benefits that the implementation of Salesforce can bring to the companies that opt for this platform.
Salesforce is based on a CRM framework that connects sales, marketing, technical support and other business processes within the same platform
1. Flexibility
One of the strong points of the Salesforce platform is its high degree of adaptability. Salesforce is a flexible and highly customizable platform that can be adapted to a wide range of companies and businesses.
Beginning with, its data model can be adapted and reorganized according to the interest and need of each business. In fact, it can work well with a large number of different business models because it facilitates reports and analyses that meet the specific needs of users.
In addition, Salesforce allows companies to measure and control the success of their marketing campaigns and personalize these efforts in a continuous and appropriate way to their needs.
Likewise, it offers the flexibility of managing any business from a single mobile application and helping employees to be more productive. From the mobile application interface, users can close more deals, track marketing and attend to customers, among other actions.
These are some of the reasons that explain why the Salesforce ecosystem is more flexible than other similar software on the market.
2. Easy handling
For a CRM to reach its maximum potential, it must be easy to use even by novice users. In this sense, along with the flexibility we highlighted earlier, another advantage of Salesforce is the ease with which it can be used.
With Salesforce, there is no need to invest time in coding and everything is served in an easy-to-understand format designed to eliminate any inconvenience or difficulty. In this sense, Salesforce meets the ease-of-use requirement by offering a simple and extremely intuitive user interface.
On the other hand, Salesforce offers Trailheads, the learning program that allows users of this platform to easily train themselves.
3. Accessibility and security
Salesforce is 100% cloud-based, which means it is available from anywhere and any device as long as we have internet connection.
And all of this with maximum security, as you can access all the information in a protected way. Confidential information is safer than it would be in a file cabinet or a local server.
4. Collaboration platform
The implementation of Salesforce also includes the availability of a platform that facilitates collaboration between departments and teams. For example, anyone with access to their Salesforce can work together using a shared record. For example, when a sales representative talks to a customer and has more information about them, they can complete certain fields in that person's record or make notes in their file. This allows them to ensure that everyone in their company is working with up-to-date, current, and relevant information about that customer.
Salesforce offers different benefits to all companies regardless of the sector and size
Likewise, Salesforce allows teams to connect and communicate from anywhere through its Chatter tool, defined by Salesforce as a business social network that allows for shared and collaboration.
5. Infinite number of options thanks to a multitude of applications
The Salesforce ecosystem includes applications for different use cases that can be downloaded from the AppExchange. This Salesforce 'app marketplace' offers a combination of paid and free applications that extend to all departments and industries.
The Salesforce applications hosted on its AppExchange can help companies increase their customer base and drive their businesses, optimizing business operations and improving commercial efficiency and productivity through the use of the most appropriate applications.
Among the main features of these apps, it should be noted that they offer quick and secure integration of the system. In addition, it is a platform that is constantly improving with new apps and compatible developments, and that has the support and work of millions of expert developers.
6. Easy integration with other systems
Another advantage that Salesforce offers is that it easily integrates with the systems used by companies (ERP, repositories, email, etc.) which allows organizations to make the most of their technology investments and automate processes.
To summarize, it should be noted that these are some of the advantages that come with the implementation of Salesforce for companies. However, the best thing about Salesforce is that it offers different benefits to all companies regardless of the sector and size, helping them find customized solutions that respond to their own problems and needs. And this with the added bonus that Salesforce is always innovating quickly and positioning itself to remain competitive and in the top spot.
Izertis is a leading partner in digital transformation and a Salesforce partner. We help our clients implement digital solutions that transform the way they connect with their customers. If you want to know more about Salesforce and its solutions, contact us.