GO AOVE - Izertis

GO AOVE

digitalisation to enhance the competitiveness of olive oil

Extra virgin olive oil (EVOO) is one of the flagship products of Spanish agricultural production, a cornerstone of the Mediterranean diet and of our country’s food culture. However, for consumers it is not always easy to identify the origin of “extra virgin” oil compared to oils produced under different conditions from those of traditional olive groves.

Extra virgin olive oil (EVOO) is one of the flagship products of Spanish agricultural production, a cornerstone of the Mediterranean diet and of our country’s food culture. However, for consumers it is not always easy to identify the origin of “extra virgin” oil compared to oils produced under different conditions from those of traditional olive groves.

Challenges

Improve market orientation and increase competitiveness through research, technology and digitalisation

Strengthen farmers’ position within the value chain

Attract farmers and support business development in rural areas

Modernise the sector by promoting and sharing knowledge, innovation and digitalisation in agricultural and rural areas, and encouraging their adoption

Solution

Development of a blockchain-based tool that provides consumers with confidence in a top-quality product, produced in traditional olive groves and on farms supported by economic and environmental sustainability advisory services.