Liferay and Izertis unify the digital strategy of SAMOA Industrial

Liferay, the developer of the digital experience platform designed for maximum flexibility, has announced that SAMOA Industrial, a leading European manufacturer of fluid handling and management equipment, is using the Liferay DXP platform to unify its digital strategy internationally, modernising its online presence and optimising the customer experience. 

SAMOA Industrial has experienced constant growth since its foundation in Gijón in 1958, diversifying its product portfolio to cover sectors such as automotive, hydrocarbons and printing. This expansion, which began in 1993, has led the company to establish a global presence in more than 110 countries through subsidiaries and distributors. Today, SAMOA Industrial offers a wide range of solutions, from lubrication and vehicle maintenance equipment to pneumatic pumps for hydrocarbons and paint spraying systems, including innovative technologies for fluid stock management and electronic equipment control. 

Managing this wide range of products and services in different countries required a unified and flexible digital experience platform that would also deliver a consistent customer experience across all markets. SAMOA Industrial's IT and Marketing teams selected Liferay DXP to meet this challenge. In the implementation, they relied on the expertise and knowledge of the technology consultancy firm Izertis, a Liferay partner.

The implementation of Liferay DXP has digitally transformed SAMOA Industrial, modernising its online presence and making a significant impact on its overall digital strategy. For customers, the platform has optimised the organisation of products, presenting them in an intuitive structure that facilitates conversion. Navigation and search for information has been simplified, while the user experience for distributors, sales staff and end customers has been enriched with metadata, detailed categorisations and access to relevant documentation for each product. This transparency, including full information on technical specifications, certifications and manuals, provides users with the tools they need to make confident purchasing decisions.

Thanks to Liferay DXP as a digital experience platform, supported by Izertis, the website and its mobile version allows SAMOA Industrial to provide accurate and timely information, including notifications.
Internally, the platform has improved flexibility and efficiency in product management. ERP integration and process automation have increased productivity, streamlining the editing, publishing and creation of content, including landing pages for special campaigns and product launches.

"With Liferay DXP, SAMOA Industrial has unified its international digital presence, laying the foundation for integrating e-commerce and customer management functionality on a single platform. This comprehensive transformation consolidates our commitment to innovation and lays the foundations for further growth," said Alberto Gonzalez-Moratiel, Global Marketing Director of SAMOA Industrial.