Izertis attends the Liferay Symposium 2019 event as a speaker

Under the motto «Transforming the present, preparing the future of digital experiences», Liferay Symposium closes today its tenth edition at the Teatro Goya in Madrid, where experts and digital users have met to hear about the latest news of the company and share ideas on how to face the future challenges of digital transformation.

Izertis, present in one of the presentations of the event

Joaquín Cabezas, Head of Smart Apps en Izertis, has participated in one of the presentations that have been held these two days in the capital of Spain, with the intention of showing how through the integration of Blockchain with Liferay Commerce it is possible to build an e-commerce platform free of manipulations while obtaining tangible benefits for the business.

«The aim has been to share a different point of view on the use of Blockchain technology in the eCommerce sector, seeking a great added value with minimal investment, approaching us to the consumer from a more human point of view, that of transparency and fair trade», explains Joaquín.

Success in the tenth edition of Liferay Symposium 2019

Liferay Symposium has already become a key date where users and experts meet to hear about current market trends. But in this tenth anniversary were also presented three main developments: Liferay DXP 7.2, Liferay Commerce 2.0 and Analytics Cloud. All of them under the same objective: to combine personalization, flexibility and innovation to provide the best digital experiences to customers.