In order to meet these challenges, Izertis proposed a strategy based on two fundamental pillars:
Branding. One of the main objectives of the strategy is to make Helvetia known in the digital environment. That is, in search engines, specialised media and social networks, among other spaces. These campaigns are a fundamental part of achieving the business growth objectives. The brand, as it generates awareness and visibility, becomes more recognisable to users, which is key to generating trust and securing new policy contracts.
Performance. In a second phase, campaigns were configured with a direct focus on conversion. In other words: the generation of quality leads or direct sales from the website.
In both phases, users land on a landing page specific to each product and fully focused on conversion.
All of this is accompanied by an analytical configuration, another fundamental part of the strategy thanks to which data is collected to optimise campaigns, create A/B tests or propose CRO actions to improve conversion data and, therefore, increase the return on investment.