Based on the problems listed above, Izertis carried out a work methodology to design, develop and implement a web platform that included the customization of functionalities and scalability that Multiport required together with the technical SEO, preventive SEO and design work of the new graphic image of the portal. In addition, the necessary training actions were proposed so that its members could operate on the platform immediately after it was put into production.
The renewal and reengineering of the web platform has made it possible to carry out a detailed analysis of all the necessary functionalities and define the new information architecture. Its design has been articulated under UX criteria and 100% responsive models and under a graphic line aligned with the Multiport brand image.
As part of the project, the initial data loading and content migration has also been carried out and the roles and permissions have been configured together with the templates, structures and pages. A private area has also been deployed where multiport members worldwide can keep up to date with all the news, bulletins and documents, as well as work and contribute information in a collaborative way.
Before putting the portal into production, and depending on Multiport's business strategy, a “Keyword Search” was carried out as a preliminary audit to determine which keywords should compose the portal's content to enhance them. At the same time and throughout the migration process, a preventive SEO was carried out to avoid the loss of the positioning acquired by Multiport in recent years (404 errors, redirect audits, study of the link profile and the urls indexed in the search engines).