Is your digital strategy adapted to the expectations of your customers?

The digital customer wants to get a fast, simple and reliable transaction. Otherwise, he will lose interest in the product or service he is wishing to purchase. Also, his experience must be synonymous with mobile experience, including social networks.

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Miguel Ángel Acero Álvarez

Libra, the Facebook Blockchain. What are we talking about?

After announcing Facebook was working on its own Blockchain, the articles talking about it have not stopped to be published, each one contributing with its brushstrokes and analysing this initiative from his own point of view.

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Urko Larrañaga Piedra

Programmatic advertising based on Artificial Intelligence: the future of marketing

More and more companies are applying Artificial Intelligence (AI) to the core processes of their business. And this enabler seems to be accelerating its potential impact on activity over time expectations and its applications are becoming more interesting every day.

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Miguel Ángel Acero Álvarez

¿Qué capacidades ha de tener el empleado digital del mañana?

Los entornos digitales nos dan la oportunidad de poner a la disposición de nuestros empleados un sinfín de herramientas y soluciones, pero es imprescindible una correcta preparación para que las utilicen eficientemente.

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Miguel Ángel Acero Álvarez

¿Cómo aplicar Blockchain a una plataforma eCommerce?

Tras desgranar en el post anterior las razones por las que recomendábamos aplicar blockchain  a una estrategia de comercio electrónico, a continuación nos centraremos en explicar cómo aplicar dicha tecnología a tu negocio online. 

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Joaquín Cabezas Flórez

¿Por qué Blockchain puede ayudarte en tu estrategia eCommerce?

El campo del comercio electrónico está a punto de experimentar una revolución de la mano de dos de esos habilitadores tecnológicos, Blockchain y Liferay Commerce, y también basándose en el principio moral de “hacer lo correcto”.

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Joaquín Cabezas Flórez