Ferrovial, a leading global company of infrastructure and services, has a transversal communication policy to communicate their corporate actions to different audiences.
Using digital communication they decided to bet on ;a strong position in social networks as the main channel of daily communication. They also sought to achieve with their content strategies new niches and countries such as the Anglo - Saxon market and LATAM.
At the same time, they were working on a new creative and visual line that would allow them to communicate financial results, corporate data and Corporate Social Responsibility actions in a smooth way that would reach new audiences.
In addition, Ferrovial launched in 2018 a start-up of urban mobility , called Wondo . To promote it, they needed to give itself known and publicize it through digital media.