Izertis participates in the renovation of RCD Espanyol's digital platforms
RCD Espanyol of Barcelona is currently in a strategic moment of digital transformation, in which the update of its new platforms stands out, such as the update of its corporate website, the creation of the TV website for the Espanyol Media module, and its Mobile Applications.
The sports entity wants to develop these services by putting the fan at the centre, improving its services through its consultation platform, with service and purchase information, and thus improving the usability for all users who browse this new space.
In addition, Espanyol makes a leap forward in terms of graphic and audiovisual identity and creates the Club's first Video on Demand where fans can watch, whenever they wish, all the content in video format: live matches, broadcasts, podcasts, reports and all the latest news.
Izertis is considered one of the key European players in the field of digital transformation
In this line, the role of the club's mobile applications for iOS and Android, for which it has entrusted our firm, takes on special relevance. The project includes the implementation of new functionalities, optimisation of the apps, resolution of incidents, or required evolutions and improvements.
These will contribute to the evolutionary process that the Club is working on, thanks to which it will be able to offer all of the first team's pre-season matches in digital format through the new Espanyol Media TV website and App. And it will continue to broadcast the base football and Women's matches, as well as new content that will arrive with the official start of the competition. All of this, with the aim of creating spaces to connect with the fans and bring the Club closer to the supporters.
It is important to note that RCD Espanyol is among the top European digital football clubs. In fact, last season it generated more than 900,000 views on YouTube, more than 65 million impressions on Twitter, an engagement of 134.09 (+20%) on Instagram and more than 11 million impressions on Facebook.
"Izertis is considered one of the key European players in the field of digital transformation. It is a real pleasure for us to be part of this project of RCD Espanyol, also providing guaranteed expertise in something as important for the daily development of the Club as its Mobile Applications", has emphasised Business Development Director Joan Ramón Guillén.